Real Time Web Analytics

Posted by admin on December 24, 2008

Given the recent revamping of my site, I stumbled upon a Web traffic analysis tool, VisiStat, that I believe is worth mentioning.

VisiStat offers many of the same services found in traditional log file analysis tools like Google Analytics, but in REAL TIME. Unlike many other log file analysis tools, which provide a snapshot of user activity that’s outdated by the time you receive it, VisiStat offers real time traffic analysis.

How cool is that?

Imagine hosting a webinar for a new product and during that webinar you can track REAL TIME exactly which users are visiting your site, where they navigate, how long they stay and their geographic location. That takes the guess work right out of your Marketing campaign.

I encourage you to check it out. On the left hand column of VisiStat’s home page you’ll find a small sampling of what I’m talking about. Just navigate around the site and perform a few searches and then return to the home page. There you can find exactly, how many pages you visit, length of stay, your click path and what OS and browser your are using. I was concerned that my picture was going to show up next to it with what I had for lunch…now what would be creepy.

The coolest part about VisiStat: It was designed specifically for the non-tech small business owner who doesn’t have an IT department at their disposal and it is reasonably priced.

The site offers a 7 day free trial so check it out and share your thoughts with the rest of us. A word of caution though for as you engage this newer tool, it looks like our old faithful Google Analytics may have some traditional analysis tools that VisiStat hasn’t yet incorporated into the mix.

Welcome!

Posted by admin on November 2, 2008

We are excited to roll out our “Business Done Easy” blog.

As a company that provides professional assistance to entrepreneurs and small business owners interested in expanding their on-line presence, we’re continuously seeking out the latest tools and trends to manage and grow a business over the increasingly competitive Internet. Our first hand knowledge of the pains and challenges that go along with being in business, as well as the need to keep our clients ahead of the curve, is our motivation for finding the best solutions available to make internet based and virtual business operations efficient, profitable and whenever possible EASY.

That said, it is here that we will be posting cost effective tools, strategies and tips that we believe will benefit our clients and you. And because we can’t personally try every tool or read every publication, we will be soliciting your opinion and suggestions as well. So whether an established business owner or a start up in bootstrap mode, you will want to bookmark this site so that you can gain and share insight with your fellow virtual professionals.