It is for that reason that you want to keep traffic levels high, with return visits from both your target market AND the search engines. And the best way to keep them both coming back for more is fresh content.

That said, I’ve noticed an alarming trend over the last year, especially since many business owners are filled with concern over economic uncertainty. It seems many online business owners are cutting expenses and allowing their websites to become static, like brochure wear, filled with the same content for months upon months.

Aaaahhhh!!!

This is a big time no, no if you want to be taken seriously in the online marketplace. I’ve therefore recently trained a few budget restricted clients on the must knows of CSS/HTML and passed on some free tools I found so that they could prevent their blogs and sites from becoming stale.

If you find that you too are facing budget restrictions in this area, I would encourage you to check out the CSS typography tools below. They are great for people that only need to perform basic web updates and fortunately they are freely available to everyone.

CSS Type Set

TYPECHART

This one lets you flip through, preview and compare web typography while retrieving the CSS.