Real Time Web Analytics

Posted by admin on December 24, 2008

Given the recent revamping of my site, I stumbled upon a Web traffic analysis tool, VisiStat, that I believe is worth mentioning.

VisiStat offers many of the same services found in traditional log file analysis tools like Google Analytics, but in REAL TIME. Unlike many other log file analysis tools, which provide a snapshot of user activity that’s outdated by the time you receive it, VisiStat offers real time traffic analysis.

How cool is that?

Imagine hosting a webinar for a new product and during that webinar you can track REAL TIME exactly which users are visiting your site, where they navigate, how long they stay and their geographic location. That takes the guess work right out of your Marketing campaign.

I encourage you to check it out. On the left hand column of VisiStat’s home page you’ll find a small sampling of what I’m talking about. Just navigate around the site and perform a few searches and then return to the home page. There you can find exactly, how many pages you visit, length of stay, your click path and what OS and browser your are using. I was concerned that my picture was going to show up next to it with what I had for lunch…now what would be creepy.

The coolest part about VisiStat: It was designed specifically for the non-tech small business owner who doesn’t have an IT department at their disposal and it is reasonably priced.

The site offers a 7 day free trial so check it out and share your thoughts with the rest of us. A word of caution though for as you engage this newer tool, it looks like our old faithful Google Analytics may have some traditional analysis tools that VisiStat hasn’t yet incorporated into the mix.