It is for that reason that you want to keep traffic levels high, with return visits from both your target market AND the search engines. And the best way to keep them both coming back for more is fresh content.

That said, I’ve noticed an alarming trend over the last year, especially since many business owners are filled with concern over economic uncertainty. It seems many online business owners are cutting expenses and allowing their websites to become static, like brochure wear, filled with the same content for months upon months.

Aaaahhhh!!!

This is a big time no, no if you want to be taken seriously in the online marketplace. I’ve therefore recently trained a few budget restricted clients on the must knows of CSS/HTML and passed on some free tools I found so that they could prevent their blogs and sites from becoming stale.

If you find that you too are facing budget restrictions in this area, I would encourage you to check out the CSS typography tools below. They are great for people that only need to perform basic web updates and fortunately they are freely available to everyone.

CSS Type Set

TYPECHART

This one lets you flip through, preview and compare web typography while retrieving the CSS.

As I mentioned in my last post, I believe backing-up is vitally important and this especially includes the blogging work that clients have paid me to do on their behalf.

I have found the WordPress Database Backup plug-in to be the easiest and quickest means of backing-up each blog and all of its contents. This plug-in is free and once set up can be used to either e-mail the back-up file or save it to your desktop. From there you can treat it like any other file and back it up accordingly.

Since the blog software of choice for me and most of my clients is Wordpress, I am always looking for new plug-ins, tips, short-cuts etc. So please send any you have our way, and visit back often for more as they will be featured in up-coming posts.